AND 전체검색 결과
- 게시판 4개
- 게시물 4,252개
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광고와 언어 게시판 내 결과
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Picture window패턴을 사용한 레이아웃의 광고인데 일반적인 지면광고에 주로 쓰이는 것 같다.Watches of Switzerland의 지면 광고로,광고 카피인 "Obviously Protecting his Tag Heuer"는 "완전히, 철저히, 신뢰할 수 있는 보호"라는 뜻이다. 제품의 품질을 강조함과 동시에 제품의 개성도 적절히 표현한 재미있는 광고이다.
문세라 2004-11-24 00:44:05 -
3B중에 Beast인 동물을 사용한 버드와이저 광고이다. "What have you learned on Earth?""What's u~~~~~p ""What's up?""Oh, man. We are not alone." 출처클릭
김태중 2004-11-23 17:58:41 -
EXITThis is not a sign.It is a calling.광고주는 'EXIT' 가 '신호'가 아니랍니다. 분명히 신호인데요. 그리고선 또 'EXIT'가 '호출'이랍니다.'비상구'는 위급시에 빠져나가는 '출구'인데 '호출'이라는 뜻이랍니다. 질의 격률을 위배하고 있군요.하지만 청자가 생각하기에 광고주가 대화격률을 준수한다면 광고주가 '건물밖(자연)에서의 호출'이란 것을 생각한다는 것입니다.광고주는 청자가 이 사실들을 안다는 것을 인식합니다.광고주는 청자가 위 사실을 생각하는 바를 방해하지 않습니다.따라서 광고주는 청자가 …
홍성관 2004-11-12 01:00:28
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